White label web analytics for agencies and SaaS teams
Building analytics into your product from scratch takes significant time and ongoing maintenance. Plausible gives you a complete, privacy-first analytics product you can integrate directly into your own, with no Plausible branding visible to your customers.
Because we don’t use cookies or collect personal data, your customers won’t need consent banners or worry about GDPR compliance on the analytics side. All visitor data stays on EU-owned infrastructure. The dashboard is fast, clean and easy to use with no training required.
Plausible is trusted by thousands of paying subscribers. We’re an independent, bootstrapped startup launched in 2019, funded solely by our subscribers. You can see a live example at our demo.
Prezly, a storytelling platform offering site building and newsletters, uses Plausible to provide web analytics to thousands of their customers, including Shopify, Sennheiser and many other international brands. Read more in their announcement.
- Sites API to manage a large number of sites programmatically
- Embed dashboard to integrate our stats into your user interface
- Stats API for complete flexibility
- Proxy to eliminate third-party calls
- Consolidated View for a holistic look at your network
- Try it free for 30 days
Sites API to manage a large number of sites programmatically
Sites API allows you to add, delete and manage sites at scale. You can also change domain names programmatically.
The domain you add to Plausible doesn’t need to match where you install the snippet. Think of it more like a site ID. This gives you flexibility depending on your setup.
Using the sites API, you can also add or delete goals and custom events. Goals and custom events allow you to track actions that you want visitors to take on a site.
Actions such as newsletter signups, button clicks, account registrations or checkout completions.
You can set these up for your customers so they can automatically track actions without any additional effort. You can learn more about goals and custom events here.
The sites API also allows you to create shared links, which you then use to embed the dashboard into your product.
See our sites API documentation.
Embed dashboard to integrate our stats into your user interface
Embed dashboard allows you to embed our default dashboard (without Plausible branding) into your user interface. You get our modern, fast-loading and fully featured web analytics without any need for you to build a dashboard yourself.
The embed dashboard allows you to select the dashboard’s theme (light, dark or system) or choose a custom background color. You can change CSS rules to make sure that the embedded dashboard aligns with your site design.
You can also apply filters to the embed dashboard to segment the audience. These filters will be automatically added to your embed dashboard every time it’s loaded. You can read more about filtering and segmenting here.
Learn more about the embed dashboard functionality here.
Stats API for complete flexibility
Stats API allows you to take individual metrics and create a custom-built dashboard in whatever shape you want. Show one metric only or build a fully featured dashboard from scratch.
While the Stats API requires more development time than the embedded dashboard option, it offers complete flexibility.
Do you prefer to offer a fully featured dashboard but also display specific metrics in certain sections of your user interface? Stats API can also be used in combination with the embedded dashboard.
See our stats API documentation.
Proxy to eliminate third-party calls
Proxy allows you to run our lightweight web analytics script as a first-party connection from your domain, which also means more accurate stats since content blockers don’t typically block first-party scripts.
You can proxy requests to Plausible in various ways, depending on how you’ve built your product and your hosting situation. If you don’t want to manage your own proxy, we can handle it for you with our managed proxy. Our managed proxy helps bypass adblockers and count more traffic without any setup or maintenance on your end.
Learn more about the proxy functionality.
Consolidated View for a holistic look at your network
Consolidated View aggregates stats from all your sites into one combined dashboard while keeping individual site dashboards separate. You can keep a global view for internal purposes and share each tenant site’s stats only with that client.
Learn more about the consolidated view functionality.
Try it free for 30 days
Start your free trial to explore Plausible and test the integration into your product. No credit card required.
The embedded dashboard, Stats API, Consolidated View and custom proxy are all available during the trial and on Business plans. If you need the Sites API, a managed proxy or want to track more than 10 websites, get in touch about an enterprise plan.
Contact us if you have any questions about integrating Plausible into your product.
